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Selling TPMS: Using OE-compliant TPMS tools (VIDEO & ARTICLE)
For shop owners, it is important to gain the customer’s trust. Shop owners rely on repeat business and word-of-mouth to build their business reputation and increase their bottom line. Tool companies who have direct communication with OEMs allow shops to securely service tires with OE standards.
“We choose the tools we work within the shop because the companies provide OE-compliant information that is needed to diagnose and service vehicles,” commented Jeff Buckley, owner of My Father’s Shop in Midlothian, Texas. “Using a TPMS tool, or other tools in the shop that work with OEMs ensures the vehicle will be repaired properly, using OE standards and industry standards. In the end, we want to repair vehicles the right way, the first time, every time. This builds the customers confidence and improves the reputation of independent shops in the industry.”
Quality TPMS solutions are much more than the hype of new and unique features a TPMS tool can bring to the table. Relationships that TPMS tool companies have with OE manufacturer plays a huge role in how TPMS tools perform with reading and activating sensors, as well as communicating via the OBDII module portal to the vehicle’s ECU. Compliance with OEM car manufacturers, sensor manufacturers, and wheel assemblers is the only way to have proper OEM sensor and car communication information.
ATEQ TPMS tools has an innovative line of TPMS tool solutions with speed, accuracy, which are also up to date with vehicle and sensor coverage, and OE-compliant. Jacques Mouchet, founder of ATEQ, created the first range of leak testing products for the automotive industry in 1975. The company continued to grow, and relationships were built because of the quality and integrity of the tools and equipment used. In the early 2000’s, the OE automotive industry sought ATEQ to develop TPMS solutions for valve and sensor testing. At this time, ATEQ was regarded as a highly-respected worldwide leak and flow testing company in the automotive manufacturing sector. Though his business intuition and research, Mouchet believed there was a need and chance of exponential growth of tire pressure monitoring system measurement tools. The ATEQ TPMS division, or ATEQ TPMS Tools, was founded in 2004. Today, ATEQ TPMS Tools dominates the industry with TPMS tools and solutions for the OEM and Aftermarket.
When selling TPMS tools to shops, remind shop owners the value of the shop’s reputation. Customers who have to keep coming back to the shop because the problem they are having isn’t fixed the first time could turn them away and possibly have to get their issue fixed elsewhere. Using TPMS tools with OE technology built-in creates value, quality, and integrity of the tool and ensures the customer’s safety when fixing a vehicle.
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