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ATEQ TPMS Tools Appoints Agneta Ronceret to OEM, TRUCK and INDUSTRIAL Sales Manager

Les Clayes-sous-Bois France – ATEQ TPMS Tools, the leading manfacturer of TPMS (Tire Pressure Monitoring System) diagnostic tools and solutions, is ready to meet the growing demands of the OEM, TRUCK and INDUSTRIAL markets, naming Agneta Ronceret as EMEA TPMS MANAGER for these 3 markets.

Agneta Ronceret joined ATEQ TPMS tools division in France in 2015 as Sales Manager for TPMS tools in Europe, Middle East, Africa and Australia/New Zealand. Henceforth, she will focus on growing the OEM, Truck and Industrial sales in the same geographical areas. This comes at the right time, knowing that tire pressure monitoring systems are planned to become mandatory for European trucks and buses from 2022.

Agneta Ronceret Picture FV“After 4 years leading the TPMS team in the EMEA region, Agneta is well positioned to understand the needs of all OEMs, Truck and Industrial customers.” commented Bruno Rousseau, ATEQ TPMS Global Director. “In an effort to further customise and optimise TPMS Tools solutions for all these large customers, Agneta has formed a dedicated team to help her achieve the leadership ATEQ wishes to extend in the TPMS tools business.”

“More countries realize the positive impact of having TPMS systems in place. As the market grows and technology changes, ATEQ will bring new innovations to increase our presence in the OEM, Truck and Industrial markets” commented Agneta Ronceret. “I’m up for new challenges and meet the growing expectations of small to large manufacturers in terms of TPMS control equipment”.

Originally from Sweden, Agneta Ronceret is based in France since more than 25 years. Her professional experiences include various executive positions in sales, marketing and product management in automotive, hi-tech and consumer electronics fields.

For over 40 years, ATEQ has been the leading partner for automotive parts testing and has been in the OE and Aftermarket TPMS tool solutions business since 2008, when the TPMS division was founded. Since the beginning of TPMS regulations throughout the world, ATEQ has continued to innovate and develop TPMS tools for the OE, Aftermarket, and Industrial markets.

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For more information about ATEQ TPMS Solutions, visit

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